CharityEngine has a host of reporting options to assist you and your users to quickly and easily gain insights to your donors, their actions, and engagement with your organization. While there are over 90 out of the box reports, CharityEngine also provides you with more customizable reporting throughout each of the applications through our Report Builder feature. This article is intended to provide you with an overview of the various reporting features located within CharityEngine.
Table of Contents
Overview - Reports & Analytics
The CharityEngine Reports & Analytics Application offers a comprehensive offering of over 90 out of the box reports and dashboards to allow you to quickly access critical information related to your donors and your database.
To get started, navigate to the Reports & Analytics App
Each of the reports are grouped within like categories ranging from Fundraising, Sustainers, Polls & Surveys, Campaigns, and so much more. Each report will provide you with general filters and Advanced Filters. Many reports also allow the user to export or print for additional research or distribution. Some of these top reports will also be presented within each application within the Popular Reports section.
Here are some of the most frequently used reports:
Sustainers: Sustainer Dashboard - Providing you with an executive summary of sustaining donors engagement
Campaigns: Email Deliverability - This dashboard will provide you with an overview of your email deliverability performance to identify trends and monitoring for bulk email sending practices within your organization
Transactions: Payment Summary - Utilization of this dashboard will provide you with an executive summary dashboard providing you with trend analysis on donation performance across one time, recurring, memberships, pledge payments
Fundraising: Top Donors - Leverage this report to quickly assess and locate your organization's top donors including their direct contributions and those attributed through a household or organization
Fundraising: LYBUNT (Last Year But Not This Year) - The LYBUNT Report can assist you in quickly identifying opportunities with donors who contributed last year but has not contributed this year
Advocacy: Issue Dashboard - CharityEngine’s new Advocacy Dashboard shows you information on the issues you’ve identified as important, as well as showing you details about your constituents and the activities in which they’re taking action.
Online: Form Performance - This dashboard zeroes in on how your forms are doing. For example, how many people are clicking on your donation form but neglecting to donate? If the number is lower than you like, it’s an indication you need to optimize your donation form to increase fundraising.
Overview - Quick Filters & Advanced Filters
Within each application and feature, Quick Filters will be displayed to allow users to easily and quickly filter and locate necessary information. Each module will also present an Advanced Filters with various tabs allowing refined filtering by data elements. Navigate and explore the various filtering options while also noting fields that contain yes/no toggles. Create a mixture of data filters to narrow the needed reporting results. Click APPLY to capture all data filters.
Example: Contacts App > Organization & People > Contacts
Overview - Report Builder: Reports from Listing Screen
Now that you have seen the comprehensive out of the box reporting options, we will next introduce you to additional custom reports that are available throughout CharityEngine. At the top of most listing screens, you will find a graph icon in the top right-hand corner that allows a user to create a customized report, known as the Report Builder.
Once you have finalized your search criteria, easily click on the Report Builder (graph icon), name your report, and select the fields you wish to include in your reporting outputs. Click on SAVE or SAVE & EXPORT to retrieve your results.
Leveraging this custom reporting allows users to easily capture the information they may need. In addition, this feature allows users to create automated reporting schedules which can also be exported and emailed to you and others within your organization - further helping to ease time and effort needed for frequent reporting. Once the report has been saved, you will able to easily access in the future leveraging the Load Saved Report.
CharityEngine recommends leveraging the Reporting functionality as a best practice due to its ease of use for end users and the ability to quickly schedule recurring report delivery. Explore the Advanced Search feature to create refined reporting segments across a host of data points.
Overview - Queries
For advanced users, our Automation & Workflow App offers users the ability to leverage our query tool for advanced reporting needs that cannot be achieved through the Reports Listing Screen or from our out of the box reporting feature. Due to the complexity of this feature, we encourage users to start with the Reports Listing Screen as outlined above.
To access our query tool, navigate to the Automation & Workflow App > General > Queries
The CharityEngine query tool is structured to provide the user with query capabilities first based upon the Module (i.e. the Contacts database, Donations database, Campaigns database, etc.). Once you have selected the Module, you will then select the specific Table to be queried against (i.e. in this example we are leveraging the Module: Contacts and will query against the Table: Contacts.
The CharityEngine Query tool allows users to select key data points, create complex filtering options, and set groupings and filters to achieve more complex reporting needs.
Overview - Dashboards
CharityEngine offers a few out of the box dashboards available to you for quick review and access to key data. Upon logging into CharityEngine, you will be directed to your organizational dashboard (standard out of the box). In the top left-hand corner, next to your organizational name, click on the gear icon to change your dashboard views from the drop down.
If your organization needs to further customize a dashboard, users can easily create dashboard by navigating to the Reports & Analytics > General > Dashboards to create custom dashboarding views to meet your organizational needs.
In this example, a custom dashboard has been designed leveraging a combination of CharityEngine templates and custom queries to monitor sustainers who may have failed receipt of payment and to identify potential donors who may be candidates for conversion to a monthly sustainer.
FAQs & Additional Reading
Q. I'd like to learn more about the Reports & Analytics out of the box reporting.
A. Check out our article Reports & Analytics: Overview and Usage of the Reports & Analytics Application
Q. I'd like to learn more about the Report Builder functionality.
A. Check out our article Reports & Analytics: How to Use the Report Builder Tool
Q. I'd like to learn more about the Dashboard functionality.
A. Check out our article Reports & Analytics: An introduction to custom dashboards within CharityEngine
Q. I'd like to learn more about the Query functionality.
A. Check out our article Automation & Workflow: An Introduction to Queries
Q. How are the values determined in the out of box dashboard used for the main dashboard?
A. Values are updated hourly in the top portion of the main dashboard. Donations totals related to total in online gifts vs. total in gifts from other changes are allocated based upon Media Channel and Response Channel configuration. If you would like to review current settings or modify, please navigate to the Configuration App > Campaign > Media Channels (and Response Channels) > ACTIONS > Manage > Type: Traditional or Online. Note, changes take 24 hours to reflect on changes from the dashboard.